Advocacy and Promotion Strategies for Professional Associations

Author(s):

Section of Professional Associations - SPA

These guidelines covers advocacy and promotion activities and complements the strategies presented in the paper Lobbying and Public Campaigns for Professional Archival Associations. It examines the scope of possible advocacy and promotion activities, discusses the importance of planning, both at a strategic level and undertaking individual activities, and provides a list of suggested strategies and possible activities that could be carried out to achieve the strategies.

Available in English, French and Spanish