Anna Scudellari graduated with a degree in Communications, then worked for many years in the event organization sector. She also took part in tourism development projects, creating networks and organizing innovative activities to promote local areas. Anna specialized in Cultural & Corporate Heritage Management and is the archivist and Heritage curator for Martini & Rossi.
Since 2003, she has been working with Martini & Rossi, starting with a project in the brand archive. In 2004-2005, she took part in the creation of the Mondo Martini Museum and then became the historical archive consultant for Martini & Rossi.
Currently, within the framework of the Bacardi Global Heritage team, she is working on several projects related to the Martini heritage enhancement, including advocacy program and celebration events. She interfaces with internal teams, external agencies and professionals, journalists, museum and archive networks, national and international users, and the general public.
Her motto is: “Heritage is a unique source of authenticity, inspiration and communication for every Historical Brand.”